About

About

What is a tru pinnacle?

If you have read business news much over the years. You will recognize business names that have disappeared, except in history. They are the remains of colossal and swift crumbling of a business. Remember WorldCom, Enron, Aldelphia Communications, Bear Stearns and Lehman Brothers. They were thought to be big and strong and what could go wrong? But they were false pinnacles, built on schemes and shortcuts. Tru Pinnacle is founded on the principles that building a solid, strong and a sound business is far better than shortcuts that put the business and its reputation at risk. To build a business on a solid foundation and grow the business into a strong pinnacle; and continue reaching higher is a legacy that is rewarding and is a blessing to all who both give to and receive from such a worthy entity!

Tru Pinnacle Values

Insightful

Being insightful is a requirement of our work. We endeavor to serve you with God-given insight. We recognize that each person contributes valuable insight that, when shared, results in the best critical decision making

Intentional

Our intent is to assist you by pursuing, with purpose, solutions for the challenges you face, continuing with you through the implementation and staying engaged until we have achieved your satisfaction.

Integrity

We are committed to doing what is right, no matter the cost. We believe in a strong commitment to contribute extra effort and deliver more than is expected.

Innovative

We constantly learn, seek, and research concepts, methods, and business tools that provide solid proven performance for your advancing business.

Interdependent

We all prosper, interconnected in some way, with each fulfilling his specialty. We each produce value that is in demand in the economy in which we work. The better we cooperate in our productive efforts, the more value we can create.

Lead Consultant
Lynford D. Kurtz

About our Lead Consultant

I was born and raised in Lancaster County, Pennsylvania, where my entrepreneurial journey began early on my dad’s farm, raising crops and livestock. Growing up in the farming industry instilled in me a strong work ethic and a deep appreciation for the land. It was here that I first learned the importance of dedication, perseverance, and the value of hard work. These early experiences laid the foundation for my future ventures, shaping my approach to business and my commitment to delivering exceptional value. My rural upbringing continues to influence my professional life, driving my passion for helping businesses grow and succeed.

In my early twenties, I developed a keen interest in business success principles, focusing on what makes an enterprise thrive. This passion led me to establish Ag Essentials, an agronomy consulting firm. Running this small business allowed me to serve the agricultural industry with a dedication to customer satisfaction, resulting in a high client-retention rate. Now, with over twenty-six years of consulting experience, I am shifting my focus to helping business owners build strong, highly profitable businesses that serve their customers and employees well, and benefit from the long-term value created.

As a committed Christian, I adhere to the Golden Rule—treating others as I want to be treated. I believe true success goes beyond finances and that building for the long-term is where the greatest value is found. I aim to integrate Biblical principles with business success concepts in Tru Pinnacle.

A key catalyst for Tru Pinnacle is understanding the potential to achieve more. By positioning your business ahead of your customers’ needs and utilizing innovative strategies, you can not only meet but exceed their expectations. My goal is to help you tap into this greater potential, identifying and leveraging opportunities that place your business at the forefront of your industry. With a proactive approach and a deep understanding of marketing dynamics, we can craft strategies that anticipate customer needs, ensuring your business remains a step ahead and continues to thrive in an ever-changing marketplace.

I specialize in thorough research, uncovering new possibilities, and evaluating potential solutions for your challenges. Motivated by a passion for innovation, I am always looking for better ways to accomplish tasks. With decades of experience in delivering value to clients, I can help you identify golden opportunities for your business.

My keen attention to detail and dedication to producing high-quality products and services enable me to assist business owners and managers in today’s competitive market. My commitment to getting things right the first time makes me a valuable asset to any business team.